This article from National Geographic discusses the most recent form of food engineering in the potato chip industry.
http://newswatch.nationalgeographic.com/2013/02/08/food-innovations-newest-potato-chip-flavors-sriracha-chicken-and-waffles-and-garlic-bread/
-Madison Boyd
Hi Madison, although this was a shorter article, I thought that there were many interesting facts!
ReplyDeleteA couple of thoughts:
1. Do you think companies like PepsiCo are taking the "market expansion" a little too extreme, or do you think that they've finally reached out to their consumers? Or maybe even both?(Because it's been a while since they've come out with a new flavor, are they creating these types of chips for the purpose of just stocking newer products on shelves? Or are they really wanting to connect with their consumers?)
2. The article mentioned that companies like PepsiCo are trying to make products with longer shelf-lives. But what caught me off-guard was when it said that sometimes these could be healthy for the consumers. When I think of such products, I can't seem to shake the thought of preservatives and other food additives (often times harmful.) Can such things really be good for us?
Thanks & Great job starting the 1st blog post!
Interesting article-- thanks for posting, Madison!
ReplyDeleteIt's interesting to see a company quiet literally give the power to the people when it comes to the products they make - this article does a good job in pointing out just that. I decided to look up some weird potato chip flavors after reading this, and If you think those flavors are strange it seems there are much stranger ones to find in even some other "western" countries.
ReplyDeleteThanks for posting.
Madison,
ReplyDeleteThis is a very interesting article. It mentions two extreme forms of food advocacy...Michael Pollan's locally and organic grown approach and PepsiCo's broader goals of meeting food demand, longer shelf lives, and food innovation. It is interesting to see the stark contrast between the two and to analyze how the public responds to each. In my opinion, the PepsiCo industry certainly seems to do a better job at relating to the average blue collar American through advertising and making their products appealing to the fast-paced lifestyle most Americans maintain.
Also, I think the statement that PepsiCo's broader goal of making food healthier for you is alarming, especially with all of the additives and preservatives in processed food products these days.
Thanks for posting!
Millie
I mostly found this article interesting to share because of the discussion we had in class last week about changing little things about a product to make them sell more. For instance, adding different flavors of the same product to attract the buyers attention and make them want to try new things.
ReplyDeleteI was very impressed with the way PepsiCo has connected with the consumers and allowed them to have a say in what innovations they make to the products they sell.
-Madison
I remember seeing this on the shelves and rolling my eyes. I am all for trying new things but I feel as though this is going overboard a bit. Do we really need chicken and waffle flavored potato chips? Couldn't you just eat chicken and waffles? I think I am simply exasperated over being bombarded with new products and being told I should like them when I like regular chips just the way they are. It is a brilliant marketing campaign on PepsiCo's part, but I am simply tired of being marketed to.
ReplyDelete